Dell and Microsoft Go (RED)

My other baby, my big project, launched today. Dell announced it's partnership with Windows and (RED). Dell and Windows will contribute from $50 to $80 per sale of a (PRODUCT) RED system to the global fund to help eliminate AIDS in Africa.

I led the development of the of the www.dell.com/joinred site that launched today in the US as well as merchandising on Dell.com and joinred.com. We will roll out the launch to over 30 countries next week.

Keep an eye out for our Dell (PRODUCT) RED commercial to air during the Super Bowl next weekend.